Tomorrow the Swedish Agency for Regional Growth hosts a one day seminar on the subject "Attractive Regions". This made me think. What is an attractive region anyway? Kista Science City has really made its international reputation known by having Silicon Valley as a role model. I mean, everything is here; the universities, the city support, the business - but not the investments.
But does that make people want to stay after work? We have a fantastic mall - with cinemas, restaurants and shops. We have living quarters - pretty houses for reasonable rent, and we have good public transport. We also have Stockholm's best recreational area with meadows, forests and lakes - just around the corner.
But the space between the office and the other office, in the city core, does not leave much for the imagination. Said and done. Many initiatives are on the wall. There is no lack of creativity and passion for adressing the problems with a - rather - boring public facade. Art, new mall, new houses, new roads and new hotels are being built.
Pay a visit to Linz. If you cant go there in the physical
follow this link. This - I can assure - is a completely new, and different role model for Kista Science City.
Maybe this is what is needed to stand out in the international competition?