Media blir mobilt: Jimmy Nordbeck, Golden Gekko

Now, on the second half of this actually very inspiring day we are in to mobile marketing. Jimmy Nordbeck, Golden Gekko is talking about competition. According to Jimmy, this year nothing much new has happened since last year on WMC in Barcelona. He is also talking about the iPhone App Store wonder - and takes the history back to the time when it was called web-apps (browser distributed applications for mobile devices.)

Google android market - when will this become a real competition to iPhone? Sideloading is what appstores downloading application is called today? As an example he shows Air Action Vigorsol. (My humour is bad, but this is so much fun). This ad has obviously created user experiences that has generated A LOT in revenues from gadets downloads and sms etc. This case from Golden Gekkos own customer stream I guess.